In a previous post we shared the results of our recent online survey, which was conducted by Harris Interactive on behalf of Ecover U.S. We learned quite a bit from the survey, but the answers to two questions really got our attention … they seem to indicate that more people simply need to try Ecover cleaning products.

Here’s what we learned: the survey results show that over half of U.S. consumers (55%) don’t think “green” cleaners work well. The good news, however, is that the vast majority of American consumers (92%) would be willing to use ecological cleaning products – if they really worked as effectively as products that are not considered “green.”

These results suggest that questions or concerns about the effectiveness of ecological cleaning products may be discouraging U.S. adults from even giving the products a try. We hope that won’t be the case for long!  We are confident that once consumers try our cleaning products, they’ll change their collective minds. Our challenge, then, is to get more of our products into the hands of these non-believers!

At Ecover, we’re continually striving to inform our present and future customers about the efficacy of our products. As testing and anecdotal evidence shows repeatedly, Ecover’s products work!  Ecover has garnered awards from across the globe and our products have been tested and proven to out-clean most conventional brands. Most significantly, people who use Ecover, love Ecover. Our devoted consumers know that Ecover really cleans!

With continued real-life results, we hope that the American consumer will soon understand more about our products and what we stand for: Ecover is ecological cleaning at it’s best, and we are setting the benchmark for efficacy while respecting the environment! Help us spread the word!

This survey was conducted online within the United States by Harris Interactive on behalf of Ecover US from March 31-April 2, 2010 among 2,207 adults ages 18 and older. Results were weighted reflect the U.S. adult population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Valorie Luther of Creative Concepts.