There’s no doubt about it – today’s natural makeup options are a far cry from the iffy-looking products once found only on a remote shelf in your local natural food market. Going “au naturel” even seemed a better bet than those “natural” cosmetics.

Cheer up natural beauties! Now you have your pick of an ever-expanding selection of products from companies dedicated to chemical-free beauty, and formulations women really want. Ecover is delighted to discover these emerging brands because, like them, we’re passionate in our belief that natural products do perform as well as if not better than their chemical-laden counterparts! Great news for women who worry about putting synthetic ingredients and fragrances on their skin.

A good way to start going natural is with lipstick, especially since it’s estimated that we consume 4 pounds of lipstick in our lifetimes! That would be a big dose of petroleum products. Yuck! In contrast, natural lipsticks contain beeswax or plant wax, plant oils and natural pigments. You can even find great vegan lipsticks! Among the brands that have received positive reviews are Primitive Makeup, Honeybee Gardens and Perfect Organics.

Some women swear by mineral-based cosmetics made of finely ground minerals from the earth. Many mainstream cosmetics companies have caught onto this hot trend too; just make sure you’re not getting a heap of paraben preservatives and chemical fillers along with your minerals. One ingredient to watch out for is bismuth oxychloride, a possible skin irritant. With the Web, it’s easy to check products for troublesome ingredients or those products that are tested on animals.

So go ahead – try some fun and flattering new makeup. You just might find it to be the natural choice for a beautiful you!

Image via Primitive Natural Makeup