Archive for the ‘Surveys’ Category

• Ecover Sponsored Survey Highlights Consumer Focus on Cleaning Product Effectiveness and Safety

  Date: 2010.05.11 | Category: Ecover Products, Surveys | Response: 0

  We are very excited to share the results from our recent online survey conducted in April 2010 by Harris Interactive on behalf of Ecover U.S., where 2,207 U.S. adults aged 18+ responded to the following set of five questions:

  

  

  

  

  

  The results suggest that a strong majority of U.S. adults believe that product effectiveness and safety (92% each) are important factors for choosing a cleaning product while 74% believe that they shouldn’t have to compromise between an effective cleaning product and a green cleaner.

  We agree!

  Ecover (which is Powered by Nature of course) expresses our dedication to Smarter science and a commitment to truly understanding the power of nature’s properties which allows us to deliver cleaning products that are both effective and ecological.  It’s who we are.  It’s what we do.

  What do you think?  Please share your thoughts with us so we can learn more about what is important to you!

  
  

  This survey was conducted online within the United States by Harris Interactive, on behalf of Ecover US, from March 31-April 2, 2010, among 2,207 adults aged 18 and older. Results were weighted to reflect the U.S. adult population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Valorie Luther of Creative Concepts.